BENEFITS OF PROFESSIONAL REAL ESTATE PHOTOGRAPHY TO REAL ESTATE AGENTS
Online listings with professional photography generate an average of 61% more page views than their point-and-click counterparts.
SELL MORE CONSISTENTLY
Homes priced above $300,000 are more likely to sell when their listings feature professional photography.
COMMAND HIGHER PRICES
A survey of MLS systems around the U.S. discovered that listings with professional photography sold for higher prices than their counterparts. On the low end ($200k -$300k asking price) these listings sold for an average of $935 more. On the high end ($1m and above) the average increase was $115,000+. Listings in-between these extremes typically saw an increase of $5,000 - $20,000. Even on listings with lower asking prices the financial benefit outweighs the cost of hiring a professional photographer!
IMPRESS CURRENT CLIENTS
Your clients want to know their listing is in good hands. High quality photography shows them you are committed to the exceptional presentation of their property.
ATTRACT NEW CLIENTS
Beautiful photography is an excellent way for an agent to showcase their professionalism and marketing savvy, and it gives them an impressive portfolio with which to attract potential clients. Great real estate photography doesn’t simply require a keen eye behind the lens to make properties look beautiful. It also needs to inspire buyers to take action — to purchase a property from an agent or hire them to help sell their home.
How Much Is A Professional Listing Photographer Worth?
Let’s assume that you’re an average agent, working in an average market where the median sales price is the same as the national median, about $222,275, and you take one of those average listings.
If you spend just 1/10 of 1 percent of the list price to advertise the home, it would cost you $222.
— Hiring a professional listing photographer costs 0.09% of the median U.S. home price. —
Considering your commission will be $6,668 and change, $222 seems paltry, doesn’t it? The extra money spent to adequately market your listing pays off even after the sale. An additional benefit of drop-dead gorgeous photos is that you’ll be viewed as more professional and get more listings, hopefully with a higher price tag.
Make professional photography part of your brand.
As a realtor, you may have to compete with your peers to obtain listings. Professional photography is a great way of improving your marketing portfolio when meeting with potential sellers. If a seller has to choose between a realtor that uses professional photography versus a realtor that uses a point-and-shoot, they are more likely to go with the realtor that uses professional photography. Their home is a big investment and they want it marketed to the best of your ability. Using professional photography, you are solidifying your marketing and showing the seller you mean business.
Does all of this help real estate agents like you?
Let's suppose there is a homeowner who is selling their house, and they've got two different real estate agents to choose from. One of the agents takes their own photos on their smartphone, and the other agent hires an excellent real estate photographer in their city. When a homeowner is comparing the listings of those two agents, which one is the proud homeowner going to select? With that in mind, and assuming everything else is equal, the homeowner is probably going to choose the real estate agent who hires the professional photographer.
So it's pretty easy to see why agents who use high quality photography make higher commissions. How much higher is the average Gross Commission Income for those agents? According to research, it's twice the amount per transaction. That tells us that agents who use a professional photographer are selling more expensive homes, because owners at that level are used to things being done well and at a high standard.
These days , professional photography is an indispensible component of an online marketing strategy. At Real Estate Photo Art we offer this service at a competitive price, and we provide a 24 hour turnaround so that your listings get online as fast as possible. We are here to help you sell your properties more effectively than ever before!