Benefits of Professional Real Estate Photography - Pro Shot Visuals

Selling your home? Desperate… but don’t want to lower the price?  Consider Better photos.

Real Estate listings that use Professional Photography tend to do better than those that use photos from cheaper point-and-shoot cameras, according to Redfin Corp., a Seattle-based brokerage, . That study sited that listings with professional looking photographs had a 47 percent higher asking price per square foot and receive an average of 61% more views than properties that did not.

Not surprisingly, listings with better photos command higher asking prices. If you believe your home is worth the price you are asking, then invest in good photographs so it shows well. At the closing table, listings with nicer photos sell for between $934 and $116,076 (as measured by the difference between asking and final price) over listings using photos from point-and-shoot cameras.

— Professionally-photographed homes sell for up to $19,000 more. —

Did you know that 98% of home buyers who searched for a home on the internet found photos to be among the most useful features of REALTOR® websites?

Researchers tracking the eye movements of subjects who looked at online home listings found that more than 95% of users viewed the first photo — the one that shows the exterior of the home — for a total of 20 seconds. After that, their eyes tended to flit all over the screen. Without an eye-catching photo, the battle is lost before it begins. You have to grab people’s attention within two seconds, the way a billboard does.

Below are side by side comparisons of standard and HDR images.  See how the HDR images grab your attention and give you much more detail than standard photos.

Exterior Photo of Home

— Photos are overwhelmingly viewed first in real estate listings. —

Overall, buyers spend about 60% of their time on photos, 20% on the property description and 20% on the real-estate agents’ remarks section.

Agents that just can’t find the time to photograph their listings – an alarmingly common occurrence – and rely on a pithy description instead, may reconsider that behavior in light of the fact that most Internet home shoppers won’t even look at listings without photos. Even when a listing includes photos, 40 percent of all participants don’t even look at the agent remarks section.

Recent studies have demonstrated that the vast majority of buyers find photographs exceedingly useful and influential in their buying decisions. For example, a 2016 survey by the American National Association of Realtors reported that over 80 percent of individuals who bought new homes in that year relied on online images to make their decisions.

- Another survey reported that the online property listings with more photographs were purchased faster than properties listed with fewer photos. -

Therefore, a home with a single photo took an average of 70 days on the market while a home with 20 photos took an average of 32 days to sell.

Below are further side by side comparisons of standard and HDR images.  See the fantastic detail of the patio bricks and home in the photograph of the pool, while the pool area detail is clearly visible through the windows in the interior shot rather than being washed out.

Pool and Interior Photos

Don't underestimate the power of superb pictures!

Buyers stated that the photos captivated their imaginations and helped them to make their decisions effortlessly. Hence, homes that were superbly presented attracted more inquiries and visitors than homes that were presented shoddily.

When planning for your real estate property marketing, you need to remember that buyers have become tech-savvy and hungry for the best information. They also want to be impressed by the information they obtain. If you want the best chances of selling your property faster and getting the most from it – consider hiring an expert real estate photographer to help you present your property in the best possible light to your potential buyers.